"RUNNING MASCARA" gives off a vibey atmosphere to show what it is like to be in a relationship with someone who has a constantly changing mood, and perfectly captures the feeling of desperation in the situation. This song was produced, written, sang, and fully done by 72bpm as a 17 year old.
If The Weeknd's Dark R&B production had R&B Pop blended vocal melodies of SZA & Kehlani, is the best way to describe the sound of this song. A perfect trendy blend between R&B & Hip-Hop, with a touch of the intimacy & feel of Tory Lanez light vocals. 72bpm made this song all on his own at 17.
72bpm wrote "someday ig." about not being able to get out of bed. After 72bpm's viral soundcloud success (with "Dreams" hitting 100,000 streams and "Melancholic Dreams" hitting 500,000 streams on that platform alone with no professional promotion), 72bpm took a two year break to improve his sound.
After 72bpm's viral SoundCloud, he took a 2 year break to higher the quality of his self-produced work- due to him making everything himself. Instead of doing college, 72bpm graduated early to do his artist project. This is the Debut Studio Single he made in his newly built professional studio. "someday ig." OUT NOW !
At age 14, the first 5 songs 72bpm ever created would go viral on SoundCloud, amassing millions of views. Before he removed these old songs from everywhere but SoundCloud, 'Reality TV' was about the episodes in life that every human experiences. The glitched theme on the art represents different emotions we go through.
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"72bpm, a heart-rate for heartbreak." </3
72bpm's Latest Studio Single, "RUNNING MASCARA" is available EVERYWHERE // OUT NOW ! 🫦
Watch the VEVO Official Music Video made completely by 72bpm
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